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Since its November launch, the ELF Up! experience on Roblox has garnered a 96% positivity rating and has given over one million free virtual items to Roblox users.
ELF is expanding its collaboration with Roblox, making the brand among the first to test real-world commerce on Roblox, powered by Walmart. Company officials said the initiative will further ELF’s mission to engage with its growing Roblox community of over 12 million total visits to date. The Elf Up! Experience ELF has created a virtual kiosk within its immersive ELF Up! experience on Roblox, where US visitors aged 13 and up can purchase a Roblox-exclusive limited-edition physical produ...
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